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THE WHP BUSINESS MODEL |
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BUSINESS MODEL |
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Globalization in the recent past has resulted in the free flow of financial activity across national boundaries and in the increase in international trade thereby creating an ethos where entrepreneurship and risk-taking are encouraged. WHP seeks to harness this dynamism and energy for providing public goods and services to the poor, so that equity and equality can be improved. This is the spirit behind our mission to draw on private-sector capacity for creating sustainable health system. |
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Here are some of the highlights of our business model:
- High volumes of products and services will ensure affordability, as in the Wal-Mart business model. Economies of scale need not come from vertical programming alone, but can also be achieved by offering a broad range of services. Services are subsidized for the poorest populations.
- Just as we enable the provision of family planning services through provision of general health services, preventive services are bundled with curative services to subsidize costs.
- World Health Partners programs are branded under the most efficient, yet culturally appropriate, marketing strategies. Advertising that promotes the healthcare network and the available services is an important part of program success and brand recognition, especially in the initial stages. Professional market research forms the foundation of our campaign to attract prospective clients and providers.
- All project providers are rated quantitatively by the volume of services delivered and qualitatively by client surveys. This rating system serves as the basis for performance rewards, such as special value addition and incentives to maintain service quality.
- The project uses entrepreneurial strategies to decentralize management while maintaining high levels of quality and efficiency.
- The project scale will be large enough to impact the health and demographic status in the implementation areas.
Our business model is simple. A panel of international specialists, organized by a Think Tank at the non profit Venture Strategies for Health and Development offers technical guidance and expertise to local program management teams. Small local program management teams located in urban centers efficiently oversee the implementation and continuing operations of a highly sophisticated and efficient service delivery system in nearby rural project areas via outsourced specialist organizations—satellite or internet communication, telemedicine, software, advertising, market research, financial systems, supply chain, etc.—into a highly sophisticated service delivery system. Quality is also enforced by local management teams with monitoring systems to detect, incentivize, and reward quality care, and to penalize poor-quality care. All provider earnings are linked to the quantity and quality of the services delivered. In addition, providers are expected to make investments and to take entrepreneurial risks to encourage a high level of project commitment.
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